A corporate event needs to have every element planned to the tee. The agenda, the breakout sessions, and even the food need to be considered. But the one element that ties it all together is the motivational keynote speaker.

When you hire a motivational speaker, you are signaling to your audience what your conference will be about. They embody the spirit of your event.

This person anchors the event. They offer key insights and perspectives that event attendees are sure to carry with them long after the event is over. Typically, your motivational speaker should be a draw. They should be prominently featured in your event marketing and should be someone from outside your company.

If a corporate event has a good motivational keynote speaker, attendees are more likely to return next year. But if the motivational keynote speaker is poor, your event runs the risk of being generic and forgettable.

The good news is there are plenty of things a motivational business speaker can do to make their talk truly one for the books.

How to Hire a Motivational Speaker

Unfortunately, there isn’t just a “Motivational Speaker” section in the Yellow Pages. But if you know where to look, your next motivational speaker can be easy to find. Typically, you should search for someone who has prior motivational speaking experience. Look for a list of prior engagements, clips on YouTube, and more.

Once you’ve identified the personality you wish to book, it’s time to reach out. However, most motivational speaking personalities don’t just answer their phone or emails directly. Instead, you’ll have to work through their booking agent. We recently wrote a post on the booking process, which you can read here.

Now that you know how to book your motivational business speaker, here are the elements of their talk you can most look forward to.

The Benefits of Motivational Speaking

Synthesizing Your Conference Agenda

If your keynote speaker just takes the stage to plug their latest project, you have a problem. However, most motivational keynote speakers understand they are there to share insights that are relevant to the audience.

By sharing your conference’s brand and agenda with your motivational business speaker in advance, things can get specific. They can tailor their motivational speaking for your audience specifically. This allows for a more personalized, and ultimately more memorable, keynote speech.

Inspiring Your Audience

A motivational speaker shouldn’t just talk; they should inspire. That’s probably why “motivation” is in their title. By the end of their talk, audience members should feel empowered to do great things. They should feel inspired to hit their latest project with gusto and to generally make your business even better at the things you do.

A great motivational business speaker will understand your business. They will also understand the challenges it faces, whether internal or external. These insights allow a motivational keynote speaker to level with your audience both personally and professionally.

With intimate knowledge of your goals for your audience, a motivational keynote speaker can empathize. They can tailor their message to directly speak to the audience’s trouble spots. They can also offer them a way out of the darkness and into the light.

Entertaining Your Audience

Your conference speaker shouldn’t just be about inspiration, though. Their talk should also be entertaining, with dramatic flair and good storytelling to keep a dynamic audience engaged throughout. Some of the best motivational speaking comes when you least expect it, after all.

Building Team Dynamics and Communication

Teams who listen to motivational speaking together should come away with similar perspectives. This shared dynamic can later be discussed and broken down as a team.

Better team communication can drive better camaraderie, interpersonal dynamics, and more. Remember: your motivational keynote speaker isn’t talking at your audience; they are talking with your audience. Their talk should be taken as a conversation, of sorts.

Offering Clear Calls to Action

Your audience should be full of inspiration when the thought leader leaves the stage. But this moment isn’t just about good vibes. Your target audience should also be equipped with clear takeaways that they can put into practice immediately.

When considering booking inspirational speakers for your conference, look for one who can deliver dynamic speeches. The best motivational speaking touches on concepts like:

Goal setting
Overcoming adversity
Achieving success
Positive mental health development
Inspirational and motivational mantras
Personal development
Professional development
And more.

Great Motivational Speaking Needs a Great Motivational Speaker

If your next event needs a winning motivational business speaker, look no further than Jon Dorenbos. This dynamic stage personality understands how to connect with an audience and deliver powerful, inspirational messages. His speeches have been given at conferences, private events, and even on the national primetime stage. Book Jon Dorenbos for Virtual Speaking Events today!

How a Motivational Speaker Can Rock Your Next Event